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WANT TO GROW YOUR LOCALISM?

WANT TO GROW YOUR LOCALISM?
What is localism, anyway? We’d love to tell you more. Localism is how we build an amazing, unique place that lasts for generations.

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ARE YOU A LOCAL BUSINESS?
Don’t go it alone. We’re here for you and so are many other local business owners. Build relationships, learn, and be heard.

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INVEST IN YOUR PLACE!
Give your time, knowledge and resources to great projects that are right next door. Have a project? Build your network of support from your neighbors via our own local crowdfunding platform.

Advice for small business owners and contractors


  • Simple Ways to Boost Foot Traffic
    If you have a brick-and-mortar store, then it is important for you to do everything that you can in order to increase foot traffic. You will have more opportunities in order to engage with your customers if you have more foot traffic. You can do the following things in order to increase foot traffic. black and white photo of people walking on a tile floor

    Boost Curb Appeal

    The way that your store looks will determine whether someone wants to go inside there. There are several things that you can do in order to boost curb appeal. You can do simple things like sweeping up the store and cleaning the windows. You can also paint the building. In order to find out exactly what your store needs, you should take a good look at it. Ask yourself what you can do in order to make the building look better.

    Sell Food

    People are naturally drawn to areas that have food. An easy way that you can get more people to come to your business is to sell food. You don’t have to serve people a full course meal. You can sell things like sandwiches and snacks.

    Add Curbside Option

    You may be wondering why you need to add a curbside option if you are trying to get more people to go inside of the business. However, a curbside pickup option can help you attract more customers. People will appreciate the fact that they have the option if they need it.

    Create a Welcoming Environment

    A clean and comfortable environment will encourage customers to spend more time in your store and keep them coming back. Be sure to maintain clean carpets and floors as this is one of the first things people notice when they enter a store. Lighting is especially important. Avoid harsh cold lighting and add warm bulbs that highlight your merchandise.

    Hire the Right People

    The customer service experience is one of the things that keeps people coming back to a particular business. That is why you have to make sure that you hire the right people. Make sure that everyone you hire is friendly and good with people. They should also receive the proper training so that they will be able to help customers.

    Get Online

    People today are spending more time online than ever before. That is why you can get more people to come to your business by maintaining an online presence. Make sure that you are active on websites like Instagram, Facebook, and Twitter. You will also need to have a website that showcases the products and services that you have.

    Offer Discounts

    People love discounts because everyone is looking for ways to save money. You can give people discounts for getting their family members and friends to come to the business.
  • The Importance of Keeping a Clean and Healthy Office Environment
    In the business world, first impressions are crucial. Your office’s appearance creates a mental image in the eyes of clients who come into your establishment. The first impression essentially sets the tone for the rest of the relationship. It is important to keep the office environment premises clean, safe, and hygienic at all times. On the other hand, keeping a clean office environment is about more than just getting a good first impression. It has a significant impact on your company as a whole, particularly internally, since it has a considerable impact on the morale and performance of your staff. Here are four benefits of a clean and healthy office environment.   Improves Morale The organization of a company is one of the most important factors in its success. A well-kept job environment has a positive impact on how workers perceive their occupation. When workers are accustomed to arranging and cleaning their work environment, they improve both their morale and the company. As a result, workplace morale rises, and a pleasant atmosphere prevails. Furthermore, clients and visitors feel at ease and happy when doing business in a clean and healthy place. This is important to foster a positive relationship between the business and its clients, which is beneficial to the company’s bottom line.   Encourages Professionalism As the work environment is organized, from the sorting of papers to the filing of folders, workers become more orderly, which encourages professionalism. Any employee, regardless of industry, is supposed to offer outstanding customer service. The visual aspect of the workplace, particularly the interior, is crucial in promoting your brand. One thing that every worker must do regularly is to keep their working space orderly and clean. This element of professionalism must be ingrained as it represents the ideals embraced by your company. Working in a tidy workplace is particularly soothing and energizing for everyone. All clients expect professional services. Professionalism begins with the discipline used in the workplace. When everything is tidy and organized, the business will thrive.   Ensures Safety and Healthy A safe and healthy workplace is one that is clean. When every corner of the office is tidy and neat, injuries and illnesses are avoided. A fresh breath of air is important for preventing germs and contaminants from entering; thus, disinfectants can be used. Maintaining dry and clean floors is critical in avoiding injury and incidents such as slips and falls. As a result, cleaning companies have been established to assist in maintaining a clean and well-organized workspace. Visit https://minutedrycarpetcleaning.com/ to learn more about scheduling regular carpet cleaning.    Generates Positive Outcomes It is guaranteed that a clean workspace fosters good vibes among workers. When an employee works in a company that values order and cleanliness, they are driven to give their all, particularly for the customers. Furthermore, satisfied workers result in satisfied customers. When everyone is happy, the company remains healthy and flourishing.
  • Building Your Small Business by Building Your Community
    Illustration of a crane building the word community Small businesses can thrive within their city or town by becoming involved and invested in the community. Donations, sponsorships, and support for non-profit and civic organizations offer the valuable payback of word-of-mouth advertising and new customers who appreciate your goodwill. One of the most effective ways to show you are a stakeholder in a community is through involvement or support for the school system or youth activities. People appreciate help and support for projects and programs that benefit their children and word travel quickly among parents. Direct involvement related to your business can work particularly well for trades. Schools and youth centers operate on limited budgets and have buildings that can always use repairs and upgrades. Refitting a space with eco-friendly lighting or helping solve a chronic plumbing problem will be gratefully and frequently acknowledged. HVAC companies are always in demand. Landscaping companies can lead a community effort to spruce up a neglected schoolyard or park that hosts youth sports. Providing a visible improvement will have people talking about your business through several seasons. If donating services and repairs is impractical, there are still plenty of opportunities to support the needs and interests of community youth. Launch a scholarship in your company’s name. Sponsor a field trip or an event such as a soccer tournament. Offering a donation or help with a youth project such as providing meals to local families in need will boost your reputation as a community partner. Connecting with the PTO to see where you can have the greatest impact will get you noticed by a network of moms that will build you a client list. Some companies even team up with student fundraisers and offer a discount on their services to donors. Almost anything you donate or provide will get your company’s name out into the community among people who will need your services sooner or later. Youth sports organizations are great opportunities to connect to the community. Does a hometown team need help with equipment or uniforms? Do fields need better night lights? Could the turf use some work? Many cities and towns have a Police Athletic League that organizes tournaments and other activities for children and teens. The local PAL would probably have a slew of suggestions about how to become involved. Coffee shops and small restaurants that can provide light food for different events are always appreciated. Food is a tried and true ice breaker, especially for community meetings about proposals and issues that bring together people with opposing views. And it’s a great way to give people a taste of what you have to offer. If there’s a hometown parade, enter a float. Donate to the Fourth of July fireworks fund. Participate in holiday events and celebrations, particularly for athletic teams that pick up championship titles. It can be helpful to partner with one well-known non-profit organization. Faith communities are a great resource. Congregations have their own charitable projects and would welcome some support. Although community involvement means donations of time and money, for small businesses it’s usually time and money well spent. A successful community is usually home to successful businesses. When your community wins, you win. For a good example of building success through community involvement visit https://www.carpetmdinfo.com/.
  • Is a Cleaning Business Profitable?
    If you’re one of the thousands of people thinking of opening your own cleaning business, you may have had the same thought as everybody else, “Is a cleaning business even profitable?” Understandably, people have a lot of questions when it comes to cleaning businesses. Unlike other companies, you really don’t see the transactions nor the everyday hustle and bustle of an office building. Thus the following includes further detail about the probability of a cleaning business. woman wearing rubber gloves and apron behind cleaning icons The Demand is There No matter if you live in a mid-sized city or a sprawling metropolis, the demand for cleaning services is there. Parents who are both working constantly may need someone to come in once or twice a week to clean up the home. Entrepreneurs and large companies are also seeking people who can clean a few floors without really having to hire them as full-time employees. In addition to having the demand, because your services are so widely needed, you may be able to increase your prices, thus improving your profit margins at the end of the month. Opportunity to Continue Growing Those who have taken the leap and open up their own cleaning services can tell you that they did so not only because of the possible profits but also because of their growth potential. Because the number of possible clients is not limited to one industry within your community, you can expand if you are willing to bring more people onto your crew. This, of course, does mean investing in training, supplies, and employees, but growth does not come without a cost. You May Offer Various Types of Cleaning Services Unlike a shoe or clothing store that can only sell one particular type of item, cleaning services have a whole plethora of services they can offer to clients. This means that you always have the chance of upselling clients with a more detailed and more expensive plan. For example, if you’re cleaning residential homes, you may want to promote the fact that you now offer office building cleaning services. If you have a carpet cleaning company, you can offer upholstery cleaning and other types of floor cleaning with your existing equipment. If you are doing your job correctly, many of your existing clients may recommend you to their jobs or friends and family. Overhead Cost One of the biggest reasons why so many are hesitant to go into business for themselves is due to overhead costs. A restaurant will need furniture, supplies, and large, expensive kitchen equipment before they can offer their services to the public. However, all a cleaning service business needs is a stockpile of cleaning supplies, uniforms, and enough capital to pay their employees. This makes making a profit within your first year that much more realistic. As you can see from the information above, there are a number of reasons why a cleaning services business would be profitable. Of course, it is always recommended to conduct your own due diligence before investing your funds into one.
  • The Economy is Us

    People are worried. Why throw money to soak up bad debts banks have, when people are facing potential debt or mortgage payments problems of their own, especially if jobs drop and interest rates rise – as seems sure to happen no matter what Congress does.  Even if banks are kept solvent, who is to assure that they will still help out the small businessperson?

    I have a little experience and a general philosophy here.  I started my business with family help in 1988, buying a store. The recession of 89-92 hit right after I moved the store to a new shopping center and quadrupled my rent and overhead. It was tough.  But there were good things about it. Businesses had to be smart to survive. You had to take better care of your customers. You had to forge relationships with them. It could not be a semi-anonymous thing just centered around goods and money.  People got a little more serious about life in the hard times. It was not all bad.

    Here is a little thinking on banking. My experience in business was with a small business and a locally-owned bank. When I went to get my business loan to buy my business I spoke with the banker for a long time. He explained that he was the last locally-owned bank in Knoxville, Tennessee. He explained the difference between a locally-owned bank and a larger chain bank. Local banks take local money and primarily invest it in the local economy, in giving loans to businesses like mine. There is accountability there. There is a relationship. We are business partners. I would often go over to the bank and just talk, get help, advice, and wisdom; not just deal with money. There is a lot more to running a business (and life itself) than just money.

    Larger banks tended, he said, to take the local money and invest it in broader, often removed, markets. They would invest Knoxvillians’ money more in the various funds and national or international banking schemes out there. They might make a great profit, but it was not as much by supporting the people where we lived and whom we knew personally and providing them capital to follow their dreams.

    I was tremendously struck with the fundamental difference. I had never before realized that every dollar I invested in a bank, even in my own savings or checking account, could either be earmarked to support a vague fund with who-knows-what control over it in who-knows-which place; or it could be put in the hands of my local banker who could be freer to lend it to my neighbor who ran a hair salon in my own shopping center. Or, for that matter, my business. When you boil it down that way, it is very simple.

    I became a huge fan of investing locally and investing in a relationship that provided wisdom, commitment to me and my neighbors as well as liquidity.

    Perhaps it is time for the entire nation – or even the world – to get the grandiose banking schemes out of their heads and return to investing in -and being accountable to – people they can sit down and talk with. Then we can all learn more – about money – and about life.

    A new slogan: It’s about the fact that the economy is us – ’stupid